Blood Donation Drive

Blood donation is a crucial healthcare activity that saves lives and supports medical emergencies, surgeries, and chronic disease management. Effective health communication is essential to increase awareness, encourage participation, and address misconceptions about blood donation. This concept note outlines a strategic health communication plan to support the UP Open University’s blood donation drive, ensuring widespread engagement and successful implementation.

Objectives:

To educate the public about the importance and benefits of blood donation.
To dispel myths and misinformation regarding blood donation.
To encourage voluntary and regular blood donation.
To ensure an inclusive and accessible blood donation drive for diverse groups.

Target Beneficiaries:

This event is open to general public but communication strategy will focus on:

Employees of the UP Open University, their family members and friends
UPOU students
Local community members and stakeholders.
First-time and repeat blood donors